Website positioning offer
Natural positioning is a process of increasing and then maintaining a satisfactory website position in search results. The basic aim of SEO is to maximize traffic directly from browsers generated by the managed website. Currently, it is one of the most effective online advertising forms.
- Internet users check websites that are high in search results, as they consider them to be more reliable. What is more, natural links are more effective than those advertisement-related ones.
- A high position in search results for particular keywords is the guarantee of reaching proper customers with your offer.
- A company, the website of which is presented high in search results is also considered to be an industry leader.
Stages of positioning
- Analysis and choice of keywords to be positioned
- Creation of a SEO report for your website, indicating changes necessary for the page to be ranked higher by browsers
- Website optimization aiming at the modification of the source code and website structure for the browsing robots to be more aware of chosen keywords.
- Performance of undertakings resulting in the increase on website’s position in the raking. The said step includes, among others: the analysis of the position of the customer and his or her competition, acquiring links, increasing the position of the website, performing a follow-up analysis of keywords, and executing re-optimization works.
- Website positioning procedure takes several months. It effectiveness depends on the chosen branch of industry, as well as the competitiveness of positioned keywords.
Natural positioning is a process of increasing and then maintaining a satisfactory website position in search results. The basic aim of SEO is to maximize traffic directly from browsers generated by the managed website. Currently, it is one of the most effective online advertising forms.
Website SEO audit
Before proceeding to the positioning of the website, we recommend doing an SEO audit.
What is a SEO audit?
SEO audit is a form of report based on a detailed analysis of the webpage, its HTML code, keywords, content, and – in the extended version of the audit – company’s direct competition.
Such an audit allows for specifying problems and improper solutions, as well as for presenting techniques that may be implemented in order to notably increase the position of your website in search results. A comprehensive SEO audit results in the boost of the position of the examined website, as well as in the improvement of overall conversion rate.
Why is a SEO audit beneficial for you?
- Long-lasting increase in search results positions, irrespective of actions performed by the competition and changes in Google algorithms
- Increase of the number of keywords for which the website will be visible in Google (the so-called long tail)
- Increase of the number of visitors and better conversion rates
- Quicker website loading
Audit components
The following SEO audits variants are available:
SEO Audit – basic version
- Analysis of titles and meta tags (title, keyword, description)
- Verification of URL address structure (URL address characteristics)
- Verification of website structure (internal links)
- Verification of the validity of source code (analysis and identification of key HTML code errors)
- Matching keywords to subpages
- Optimization of photos and multimedia files (Alt tags, image sizes, names)
- Internal link fixing
- Website loading time analysis
- robots.txt, sitemap.xml and other files analysis
- Recommendations regarding website content
- Indications and technical advices
- Suggestions relating to website usability
- Website improvement techniques, methods, and tools indication
Advanced SEO audit also includes:
- Analysis of external links
- Analysis of already introduced keywords
- Keyword Research – new keywords identification
- Linking strategy offer – Link Building
- General analysis of the competition